Increasing your website’s viewer count is a key aspect of online success, and one surprisingly powerful tool in this process can be social media platforms. When effectively incorporated, platforms like Facebook, Twitter, Instagram, and LinkedIn can drastically improve your website traffic and visibility. Boost Your Website Traffic: The Power of Utilizing Social Media Platforms aims to shed light on the multiple strategies you can employ to make social media work for you. In today’s digital age, understanding and leveraging the influence of social media platforms can provide a significant boost to your website traffic and overall online presence.While the sheer volume of users on these platforms inevitably contributes to increased visibility, it is the unique characteristics of each platform that truly pave the way for success. Facebook, for instance, can enable the broad targeting of advertisements, while Instagram thrives on visual content, making it ideal for websites that rely heavily on image-based material. On the other hand, LinkedIn works well for businesses aiming to engage with a professional audience, and Twitter provides a platform for quick, direct interaction with users. The trick lies in understanding your audience and choosing the platform that best suits your targeted viewers.In 2020, over 50% of global website traffic was directed from mobile devices, which largely includes social media platforms, showing the power of these platforms in directing viewers to websites. (Source: https://www.statista.com/statistics/277125/share-of-website-traffic-coming-from-mobile-devices/)1. “Social media provides targeting capability, as well as reach and scale, at a lower cost than almost all other marketing channels. People are on social media all day, every day – brands must go where the people are.” – Ben Legg, CEO, Adknowledge. [https://www.business2community.com/social-media/impact-social-media-truly-society-0974685]
2. “It’s clear that social media marketing has its advantages, so if your business doesn’t already have the appropriate profiles, create them! Fill out your business’ information and post some engaging content to begin gaining followers. As mentioned, ask people relevant to your business to “like” and “share” your page to help build your profile. With consistent updating, the right social media marketing strategy will lead to increased traffic, better SEO, higher conversion rates, improved brand loyalty, and much more.” – Deanna Ritchie, Managing Editor at Startup Grind. [https://www.business.com/articles/7-reasons-social-media-marketing-is-still-underrated/]
3. “Savvy businesses are aware that having a web presence of their business is not enough to remain competitive in the market. Being socially active helps you to give you a business exposure that ultimately will increase traffic. Implement a good social media strategy to increase your audience.” – Ritu Sharma, CEO and Co-Founder of Social Media Magazine. [https://www.financialexpress.com/industry/sme/social-media-the-best-way-to-increase-website-traffic/1867756/]
