Understanding the basics of Search Engine Optimization, or SEO, is essential in the modern digital marketing landscape. At its core, SEO is a combination of tactics and strategies designed to increase the visibility of a website or webpage on organic (non-paid) search engine results. Simply put, the aim of SEO is to optimize your website in such a way that it ranks higher in search engine results pages (SERPs) thereby driving more traffic to your site. It works on various aspects like keyword research, SEO-friendly content, site speed, and other on-page and off-page factors.With the constant evolution of search engine algorithms, it has become increasingly challenging to stay atop SEO. Complete understanding and clever application of the principles of SEO can offer a significant edge against the competition. Ensuring the use of relevant keywords, creating high-quality content with value-add for the readers, and maintaining efficient website speed are some key ways to enhance online visibility. Furthermore, concentrating on both on-page and off-page optimization and keeping abreast with the latest updates in SEO strategies can vastly improve the chances of reaching or even topping the SERPs.”93% of all online experiences begin with a search engine, and 75% of users never scroll past the first page of search results,” as of 2021. (Source: https://www.bluecorona.com/blog/google-ranking-stats/).”SEO is the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.” – Jason Barnard, a digital marketing consultant. Source: https://www.searchenginejournal.com/what-is-seo/351962/
“SEO stands for ‘Search Engine Optimization.’ It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as ‘organic’) search engine results…SEO is about understanding what people are searching for online, the answers they are seeking, the words they’re using, and the type of content they wish to consume. Knowing the answers to these questions will allow you to connect to the people who are searching online for the solutions you offer.” – Rand Fishkin, a former co-founder of Moz. Source: https://moz.com/beginners-guide-to-seo
“The goal of SEO is to create a great, seamless user experience. The search engines want to give the user exactly what they are looking for, and when they are successful, both parties are happy. A happy visitor will become a returning visitor.” – Neil Patel, an online marketing expert. Source: https://neilpatel.com/what-is-seo/
