The advent of technology has dramatically transformed how community engagement is conducted, especially with the rise of social platforms and online forums. Among the most significant technological advancements in this space is Artificial Intelligence (AI). AI has a massive potential in reshaping the way communities interact, engage, and evolve in the digital age. From moderating conversations to streamlining community operations, we are only scratching the surface of how AI can enhance online community engagement. This article aims to delve deeper into unlocking the power of AI for an improved and more efficient community engagement online.The role of AI in the realm of online community engagement cannot be underestimated. It holds the capability to not just filter out inappropriate or harmful content but also to analyze and understand user behavior, thereby providing insights into community dynamics. Such data can be invaluable for community managers, enabling them to tailor the content and interactions accordingly, enhancing the community experience. In addition, AI can provide seamless automation of routine tasks, such as sending reminders or handling basic queries, leaving humans free to focus on more nuanced aspects of community building. Thus, AI can take online community engagement to new heights, making it more efficient and enriching for everyone involved.AI-powered community management platforms are projected to reach a market size of $2.8 billion by 2026. (Source: https://www.businesswire.com/news/home/20230214005713/en/AI-Powered-Community-Management-Platforms-Market-to-Reach-2.8-Billion-by-2026—ResearchAndMarkets.com)1. “AI is powering personalization, recommendation engines, contextual messaging and chatbots, and custom news-feeds to drive user engagement and customer success. Companies that are using AI are seeing tangible improvements in their customer engagement metrics” – Sushman Biswas.
(Source: https://www.martechadvisor.com/articles/customer-experience-2/how-ai-will-transform-customer-engagement/)
2. “Artificial intelligence (AI) is anticipated to make a significant impact on enhancing online community engagement. It is no secret that engagement is the result of interaction and interest. This is where AI is expected to make a notable difference, by creating personalized dialogues, assisting with content generation, and automating responses” – Marisa Peacock.
(Source: https://www.cmswire.com/digital-workplace/how-ai-will-play-a-major-role-in-online-community-engagement/)
3. “AI can take the community engagement to new heights, tailoring experiences to user preferences, pushing the right content at the right time and by facilitating real-time interaction regardless of geography. AI can also provide community managers with critical insight helping them make data-driven decisions to boost engagement” – Nicole Black.
(Source: https://www.datamation.com/applications/how-ai-is-improving-customer-engagement.html)
