Microgreens are tiny, nutrient-rich plants that have become increasingly popular in recent years. They are essentially the sprouts of various types of vegetables and herbs, but they are grown to a slightly more mature stage, giving them a distinct flavor and texture. While microgreens are easy to grow at home, many people opt to purchase them from specialty growers. But who are these buyers, and why do they choose to purchase microgreens instead of other types of produce? In this post, we’ll explore some of the types of consumers who buy microgreens and what motivates their purchases.
Microgreens are popular among health-conscious individuals, particularly those who prioritize a nutrient-rich diet. Many chefs also use microgreens as a way to add unique flavors and visual appeal to their dishes. Additionally, indoor gardeners and urban dwellers who have limited space may appreciate the opportunity to grow their own fresh produce year-round in a small area. As a result, the market for microgreens has grown steadily in recent years, with demand coming from a variety of customers, from home cooks to professional chefs.
